When you have a solid marketing strategy, it's never a bad idea to add another channel to the mix. Knowing specifically what consumers want from brands can help marketers expand their reach and influence. The key is understanding the current and upcoming marketing trends, which will keep your strategy consistently adaptable.
If you're wondering what steps to take with your marketing in the coming year, the following are some 2023 marketing trends to accommodate current buyer behaviors.
Influencer marketing is going to remain a critical resource for marketers. Today, around 61% of consumers trust recommendations from influencers over brands. This is significantly higher than the 38% who are likely to trust brand content alone.
Influencer marketing involves connecting with popular personalities who have a loyal following. They may be anywhere from local micro-influencers with a dedicated following of hundreds of users to celebrities who have millions of followers. You can partner with these influencers to have them promote your products or services and connect you with their audiences. These campaigns could reach audiences through various channels, including social media, radio, and video.
Ultimately, the connectivity of influencer marketing leads to several benefits for marketers. With the help of influencer marketing, you can increase brand awareness and recognition, build trust, reach target audiences, and connect to new buyers.
2. Consumers Love Video ContentVideo remains one of the most effective channels to reach audiences of all types. You'll benefit from implementing video in your marketing strategy regardless of who you want to connect with.
One of the 2023 marketing trends for video is the increasing popularity of short-form videos. Short, compelling videos are likely to drive engagement, with short-form video accounting for around 40% of all video content today.
You can use a wide range of channels to communicate through video, including live streaming, Instagram, TikTok, YouTube, and many others. You're also likely to succeed with your video campaigns on just about any channel, with people across all demographics viewing video content more than ever. People watch twice as much online video content today as they did in 2018, according to Wyzowl.
Wyzowl also found that marketers are satisfied with the results of their video campaigns, with 92% of marketers using video, considering it a critical part of their efforts.
It's important for all types of brands to offer their customers a consistently cohesive experience with every interaction. You can achieve this with a complete multi-channel marketing campaign that connects with audiences via various channels.
A multi-channel campaign will harness the power of social media, radio, content marketing, websites, event marketing, and more. In the process, all creative and messaging should be consistent and form a unique brand identity. With the right approach, customers will know and eventually trust the brand as they move along the customer journey.
For instance, someone might first encounter your brand through an ad, and they may click and visit your website for more information. You can reach them through other channels even if they don't convert to customers. Retargeting ads help boost recognition as visitors browse the internet, while a compelling radio ad could further increase recognition and trust.
You can create more cohesive experiences for customers by establishing clear guidelines for branding. Make sure everyone is on the same page regarding visuals and language. Having set guidelines will ensure everyone on your marketing team is on the same page to minimize the risk of inconsistency.
4. Interactive, Engaging WebsitesYour website will be the central point of contact for many customers, so make it as interactive as possible to get the best results from your website and increase conversions.
There are plenty of ways to increase the interactivity of a website. For example, you could engage in more conversational marketing with chatbots or use other interactive content to connect with customers. This additional content could include a mix of quizzes, assessments, interactive infographics, and interactive videos.
With the right content and approach, you'll be able to drive more engagement and conversions to your website.
Bonus: 5. Strategic Marketing Partnerships
To take full advantage of these and other 2023 marketing trends, it's important to develop a strong marketing strategy. A media partner like Mid-West Family can help you by giving you access to ample resources and experience for your advertising and marketing campaigns.
At Mid-West Family, we help develop a multi-channel marketing strategy that uses all available channels to supercharge your efforts. We'll connect you with a network of local radio stations and assist with all aspects of digital marketing based on your needs. Based on a thorough marketing audit, we can determine what you specifically require for effective marketing.
To find out more about what we can do for your business with a multi-channel strategy, reach out to us today.