As new technologies arrive and customer demands grow, the approach to marketing tactics changes dynamically. What may have worked last month could become nearly useless next year. Monitoring the latest changes and opportunities can help you design a flexible marketing campaign.
With multiple marketing tactics available, it can be tough to choose what works best for your business. By exploring all the effective options and digging deeper into your audience's needs, you can create a strategy that works best.
Let's take a closer look at marketing tactics that can become an integral part of a successful campaign.
Digital Marketing
With 91.8% of the American population using the internet, creating a strong online presence is key to capturing the attention of your target audience. A strong digital marketing strategy begins with building a high-quality website filled with valuable content. It becomes the calling card of your business and the foundation of such tactics as:
- Search engine optimization (SEO)
- Pay-per-click (PPC) marketing
- Social media marketing
No matter how local and offline your business is, it's not likely to survive without a robust digital marketing campaign.
Audio Marketing Via Broadcast Radio
Broadcast radio is an often overlooked yet highly powerful marketing tool that can reach a big part of your target audience. With 82% of Americans 12 and older listening to the radio every week, you have an opportunity to use this channel for brand awareness and lead generation.
Many consumers listen to the radio while driving a car or doing house chores. This is the time when they aren't distracted by other sources of information. Accordingly, it's a perfect chance to catch their attention. Broadcast radio is a cost-effective marketing method that fits seamlessly into different types of marketing campaigns.
Content Marketing
Content marketing involves sharing valuable content with your audience in the right place and at the right time. It's an integral part of many elements of your campaign, including digital and audio marketing.
Well-developed and value-packed content can pique the consumer's interest and drive them to make a positive purchase decision. You can use different types of content (audio, video, written) across all your marketing channels.
High-quality content doesn't just improve brand awareness and increase conversions, it highlights your brand's credibility and drives retention.
Social Media Marketing
Social media is an excellent instrument for connecting with your target audience. Today, over 300 million Americans use social media for different purposes. By building a strong social media marketing campaign, you can reach different segments of your target audience and support your brand.
The most popular social media platforms, such as Facebook, Instagram, and LinkedIn offer powerful organic and paid marketing tools. You can use them to capture your audience's attention, study their needs, offer support, and much more.
Email Marketing
Email marketing is the most cost-effective marketing tactic. With the right approach, it's possible to achieve a 3600% ROI. This direct channel to potential and existing clients can be used for multiple purposes, including conversion, retention, and brand awareness. You can nurture close relationships while streamlining the entire marketing campaign.
To make the most out of email marketing, you need to do in-depth audience research and create valuable content with catchy subject lines. This tactic is great for personalization purposes.
Influencer Marketing
Influencer marketing allows you to send your brand message to the people who have a direct line to your target audience segments. To achieve top results with this tactic, you need to choose influencers whose mission and values align with your brand's.
While macro-influencers can reach a larger audience, micro-influencers often have a 60% higher engagement rate. If you can find the right influencers, this type of marketing can be an excellent addition to your campaign.
Event Marketing
While most of your marketing efforts are likely online, you can benefit from face-to-face interactions. Promoting your brand, products, or services offline can have a stellar effect. When possible, consider sending your representatives to offline events to find networking and selling opportunities.
Keep in mind that while effective, event marketing isn't a standalone tactic. It must be tied to your digital marketing campaign.
Building a Successful Marketing Campaign
A successful marketing campaign is a combination of tactics that work together to achieve your marketing and business goals. Some of these tactics, like digital marketing, are integral to any effective strategy while others, like event marketing, may be optional.
Understanding which ones work best for your business begins with researching your target audience and studying historical data. The goal is to find the perfect combination that fits your marketing budget.
At Mid-West Family Northern Illinois, we have a team of marketing experts that won't just help you build a robust strategy but teach you how to implement different types of marketing into your campaign. To learn more, please contact us at any convenient time.
