Successful marketing strategies have their roots in strong online and offline presence. From digital channels that include social media, search engine marketing, and PPC ads to event sponsorship and radio and TV advertising, you need a comprehensive campaign that reaches the entire target audience.
Mid-West Family's solid foundation in broadcast radio ensures an expansive reach while the team's experience with digital marketing reinforces the localized strategy. Whether you are just starting out or want to improve your existing marketing tactics, this partnership can help you achieve the boldest marketing goals.
Let's go deeper into key ways Mid-West Family's tailor-made marketing services can help your business thrive.
Broadcast Radio Advertising
Since 82% of Americans ages 12 and up listen to the radio, it's a highly effective advertising channel that allows many companies to reach their audiences. The key to successful radio advertising is collaborating with the right stations that cater to different segments of your potential customers and clients.
Mid-West Family works with local radio stations to provide your business with the wide reach it requires. It can help you:
- Build your brand identity through radio advertising tactics
- Design successful radio ads
- Determine the perfect advertising format for your brand
- Select radio stations and programs with the highest marketing ROI for your business
Besides advertising your brand on the right stations, Mid-West Family helps you find radio influencers whose values align with the values of your brand. Since we collaborate with many stations and know how they work internally, our team has the possibility to build a cost-effective radio advertising campaign that integrates smoothly with your digital marketing tactics.
Top-Tier Digital Marketing Strategies
With digital marketing campaigns becoming more and more complex every year, staying ahead of the competition can be challenging. Mid-West Family monitors the latest digital marketing trends and implements them across multiple channels to help your brand succeed.
With our marketing team, you can achieve numerous goals, including:
- Higher brand awareness
- Increased number of leads
- Higher website traffic
- Faster conversion
- Streamlined retention
- Cost-effectiveness
At Mid-West Family, we have decades of experience leveraging complex marketing tactics that include:
- Social media marketing – building effective social media presence and exploring robust paid targeting opportunities.
- Email marketing – creating engaging content that encourages the audience to take action.
- SEO – bringing your website to the top spots of the SERPs (Search Engine Result Pages)
- PPC – leveraging targeting capabilities of various platforms to build cost-effective paid advertising strategies
- OTT/CTV – streaming content on various digital devices to engage the consumer and bring them to your digital and physical doorsteps
Our marketing team leverages data-driven campaigns and personalized content to turn your brand into a strong industry player with a high potential for growth and development.
Innovative Events and Cause Marketing Campaign
Two out of three consumers prefer to buy from brands whose values align with theirs. That is why it's imperative for the company to find value-related touchpoints and capitalize on them.
Mid-West Family knows exactly how to align your reputation with causes that deeply resonate with your customer's emotions. By evaluating your business needs and determining the target audience's requirements, our marketing team can find multiple opportunities for cause marketing tactics.
To drive your business forward, our marketing specialists:
- Mention your brand while promoting a cause on the radio
- Find a cause that you may want to sponsor and use this sponsorship to promote your brand
Since our team has connections with local businesses and venues, we can arrange your brand's mentions during live events and help you meet the target audience in person.
Expert Crafted Brand Development
Mid-West Family leverages local connections, radio advertising, and complex digital marketing tactics to promote your brand across multiple channels. Our experts can help you build your brand on a local and national level by:
- Conducting market research and identifying local trends to make sure your branding efforts address your target audience's needs seamlessly
- Building a buyer person to ensure the perfect targeting of your branding tactics
- Setting goals, identifying metrics, and tracking the marketing strategy to ensure its success
By promoting your brand on local radio stations, Mid-West Family complements digital marketing branding efforts and reaches new segments of your target audience.
Full-Funnel Marketing Strategy
Our marketing team implements a full-funnel marketing strategy that addresses the consumer at every stage of the marketing funnel.
We develop personalized tactics that focus on the customer's needs, create a successful brand experience, nurture strong relationships, and streamline retention.
Mid-West family determines a unified set of KPIs (key performance indicators) and metrics to track the campaign's success across all channels at each part of the marketing funnel.
Taking Full Advantage of Mid-West Family's Expertise
Working with a strong marketing partner who leverages a diverse arsenal of tactics, connections, and channels can help your company grow, steal market share, and become an industry leader.
Mid-West Family has decades of experience helping local companies achieve their marketing and business goals. If you would like to learn more about this opportunity, please contact us at any convenient time.
