6 Proven Marketing Strategies for Interior Remodelers

A great interior remodel creates a beautiful first impression and continues to impress repeat visitors—so if you run an interior remodeling business, your brand needs to do the same thing — with marketing!  

Marketing strategies are about building trust with your target market: you want to get their attention, prove your expertise, and demonstrate how your services can uniquely address their pain points and fulfill their needs. Some property owners looking for remodeling services will shop around; others will only look up one contractor and then go with that business. 

Build your business's online and in-person presence to create a great first impression, regardless of who you’re trying to reach.  

According to SEO Tribunal, "97% of people learn more about a local company via the internet." This isn't because interior remodeling companies have foregone conventional marketing solutions; it's because so many shoppers are doing their research online. Creating a website is one of the best investments you can make in your digital marketing efforts.  

Your website can:  

• Be the clickthrough destination for pay-per-click ads and social media posts. Redirecting shoppers to relevant service pages, your contact page, or an appointment form can help people take the next step to book your services. 
• Make your company easy to find online. Your company needs to appear on search engine results pages (SERPs) for people to find you. For example, if a homeowner in northern Illinois searches for an "interior remodeler near me," you'll never show up if you don't have a website. Even if people search for your company's specific name, they'll lose interest if they can't find you. 
• Be your SEO hub. SEO, or search engine optimization, is the process you use to show up for keywords that align with your business. These might be "interior remodeling," "finish carpentry," or others. Creating a website with service pages, a blog, and a gallery that uses these terms will make your business appear more prominently in online searches. 
• Show off your past work in a gallery full of high-quality images. 
• Provide your contact information (address, email, phone number, etc.). 

Your website can also host a lot of valuable content. Remember: shoppers are looking for interior remodelers they can trust, which means you can be more appealing by demonstrating your expertise.   

Do this by: 

• Creating home maintenance articles, helpful checklists, and repair guides that complement your business (without replacing the need for your services!) 
• Publishing videos that demonstrate your specialized techniques and services 
• Providing testimonials and feedback from past clients; this social proof makes you even more trustworthy. 
  

This content also makes you easy to find online. If you create premium content—high-quality guides and resources that are far better than what people can easily find online— you can "gate" it by asking online visitors to fill out a contact form in exchange for the contact. Then you can use that contact information to send helpful emails, promotional details, and seasonal offers. 

Local businesses thrive when they use social media. It's the perfect place to post images of finished remodels, share information about promotional deals, and celebrate other local businesses in your network. Content like images, videos, and quick tips are incredibly engaging, and you can encourage people to click on the post to visit your website or contact you. 

In-person events like tradeshows and networking events are another great way to spread brand awareness. It's also a great way to reach people who are less likely to search for contractors online. By using a mix of online and offline strategies, you reach more markets and reach the same property owners across different contexts. Event marketing includes hosting events, sponsoring portions of an event, participating in local non-profit events, and more. 

Radio is a big part of people's lives. In fact, according to Musical Pursuits, "More Americans listen to the radio than use Facebook each week." What’s more, radio is cost-effective. The average radio ad cost in big cities was $513.40 in 2022, and it can be even cheaper if you advertise in smaller towns. With radio ads, you can focus on either brand awareness (increasing the number of people in your target markets that know about your business) or converting leads (by publicizing your seasonal promotions and deals).  

Pay-per-click ads allow you to show up first on search engines, enabling you to easily garner more traffic. The key advantage for businesses is that you only pay when shoppers engage with — click — your ads. This helps ensure you're only paying to interact with leads interested in your services: they won't click if they aren't interested. This keeps the ROI high, and even when online audiences don't click on your ad, they still see your brand and images, keeping you top of mind. 

Work with a Media Partner Who Knows Local Business Marketing in Northern Illinois 

There are many different marketing strategies remodeling companies can use, and using multiple approaches simultaneously helps ensure you have a steady stream of business.  

The experts at Mid-West Family are here to help you navigate different advertising channels, create a detailed marketing plan, and manage your marketing efforts so you can focus on your business.