Last year, spending on professional kitchen and bath remodeling services spiked by 21%. With so many homeowners needing professional remodeling work, your business plan needs a marketing strategy. Because competition in this industry is so fierce, your company will fall behind if it fails to push brand awareness.
If your kitchen and bath company isn't reaching your target audience, it's time to look closely at your current marketing strategy. Here are some simple solutions to attract more leads and improve sales.
Make Your Company Easy to Find Online With SEO
Having a professional website is crucial to the success of any company that provides tangible goods and services. Consider your website to be your online showroom. Customers should be able to navigate through it easily and see high-quality photos of all your materials.
To find your website, consumers often type a phrase like "kitchen and bathroom remodeling near me" into an online search engine. However, if your website doesn't use SEO, it may not appear in their search results. SEO is when you employ strategies to boost your rank on search engines, including certain keywords throughout your website to rank more in organic searches.
These keywords often include the types of services that you provide and the areas where your customers live. In addition to the words themselves, take advantage of using different keyword phrases in your website content. For example, the simple term "bathroom remodeling" can be expanded into "bathroom remodeling in (service area)."
Adding internal links to these keywords can also improve your SEO ranking if they're attached to relevant content. You can also source the information in your written content from other sources with proper backlinks. Content with more backlinks has been shown to put your website higher in Google searches.
Use Pay-Per-Click Advertising
While SEO is crucial for driving website traffic, you can't get a high search engine ranking overnight. Even if you use the best keyword strategies, you're still trying to stand out amidst competitors. Some of these rival businesses will also use pay-per-click (PPC) ads to push their websites to the top of search results. If you need to generate sales quickly, buy PPC ads. You'll only have to pay when a consumer clicks the link, and these ads have an average ROI of 200%.
PPC ads also increase brand recognition as your target sees your company's name several times over multiple searches. This leads to increased traffic on your website and more concrete sales. You can check the performance of PPC ads at any time, allowing you to modify your keyword strategy as needed.
Reach Your Local Target Audience with Radio Ads
Broadcast radio allows you to reach a broad audience in your local service areas. Locals put a lot of trust in their favorite radio stations and the hosts of each one. This means they're more likely to see legitimate brands advertised on these stations.
Listeners can also tune in anywhere, which means plenty of opportunities for brand exposure. For example, many people still listen to the radio at work and during their commute. Radio is also used to pass the time at the gym or while doing chores at home. Hearing your advertisements multiple times throughout the day establishes brand recognition: your target knows your company is there whenever they need you.
Engage with a Social Media Presence
Almost everyone uses social media, making it a great way to connect with members of your target audience. Having multiple social media accounts on different platforms adds more legitimacy to your company. Additionally, it makes it easier for more consumers to find you regardless of their platform.
Consumers frequently go to social media first to research a company and find reviews from real customers.
Websites like Facebook and Google have specific pages where customers can leave star ratings and written testimonials. You can also link such reviews on platforms like Instagram and Twitter.
Social media outlets like Instagram and TikTok are better suited for visual content. For example, both are good places to showcase pre-filmed content like tutorials and FAQs. Both platforms can also facilitate live streams for heightened engagement. Instagram is the best place to post photos of your completed remodeling projects. Remember to use appropriate hashtags for each platform so your target can locate your page via search.
Improve Your Kitchen and Bath Marketing with Mid-West Family
Media partners can help you brainstorm even more kitchen and bath marketing ideas to increase your company's revenue. Mid-West Family has over 80 marketing experts on staff with decades of experience creating omnichannel advertising campaigns. Visit us online when you're ready to get started.
