How Home Improvement Businesses Can Get Found Online with PPC Ads

The internet is a convenient source of information, and a simple search presents endless choices. The internet is an excellent avenue for home improvement businesses to reach out to potential customers. However, you must employ the proper measures to improve your online visibility, get more leads, and ultimately make more sales. If prospects can’t find you online, they’ll choose a competitor instead. 

One of the ways to boost your online presence and get more leads is by using pay per click ads for home improvement, getting your business on the first pages of search engines.  

What are Pay Per Click Ads?  

PPC is a digital advertising model where advertisers pay a fee for every ad a user clicks.  PPC ads can be images, text, videos, or a combination and appear on search engines or other websites.  

The process of setting up PPC ads generally follows this process:  

• Advertisers choose their campaigns according to their objectives  
• Refine your ad targets according to devices, locations, schedules, and audiences  
• Provide a budget and bidding strategy  
• Input your destination URL or landing page  

The most popular PPC ad type is known as search engine marketing (SEM), the ads that appear first on Google after an inquiry. Businesses bid for ads using keywords or phrases based on what users are likely to search. For instance, when a potential customer searches for "home improvement companies near me," a business that has invested in PPC ads will appear on top of the customer's search engine result page. This increases the chances of getting more leads and converting them into potential clients.  

Benefits of Pay Per Click Ads  

There are several advantages of running pay per click advertising, including:  

• It's cost-effective since you only pay when a user reaches your website 
• You can target your audience based on language, location, devices, and other demographics 
• You can measure the effectiveness of your campaign and determine its ROI 
• You can make adjustments to ensure that the ads are compelling 
• It's faster compared to organic search engine optimization tactics  

Why You Need a Solid Online Presence for Your Home Improvement Business  

It's a no-brainer that you need to establish a solid online presence for your home improvement business. Here is a detailed breakdown of why you should invest in pay per click ads. 

You will Create a Relationship with Your Customers  

Maintaining online visibility for home improvement helps build customer relationships. When a customer takes the initiative to search the internet, they intend to:  

• Learn about the best home improvement businesses in their area 
• Find out local companies opening and closing time  
• Get directions to local businesses 
• See photos of a business, or learn about the services they offer  
• Make an online booking or get a quote 
• Learn more about the company's delivery of services by reading reviews 
• Look for the business's contact information 

Increases Your Company's Credibility  

When a customer clicks on a pay per click ad and is directed to your website, social media page, or landing page, they can learn more about it and trust working with you. Several factors can help boost your home improvement company's credibility, including the information about your services and reviews from your former clients.  

It Helps Create a Story About Your Brand  

One of the ways to successfully establish your home improvement business online is by tapping into your customer's emotions. You can achieve this by creating stories about your company through video ads. This will help you engage new and existing customers as they learn more about your brand.  

PPC Ad Tips for Home Improvement  

Now that you understand the importance of pay per click ads, here are a few factors you should consider when setting up campaigns:  

Schedule Your PPC Ads Around Seasons and Weather  

Tailor your PPC ads according to seasons and weather because your customers' needs will vary throughout the year. For instance, building a deck could be advertised before summer, and creating a cozy family space would be helpful before the holidays. 

Appeal to Consumers’ Emotions  

Most people are very sentimental about their homes and families, so appeal to their emotions. Holiday seasons bring many families together; people can be reminded to renovate or repair beforehand with your ads. Keep an annual calendar of peak times, and run campaigns early. 

Have a Strategy for Holidays and Peak Times 

Advertising comes early and gets everyone ready for seasonal events and holidays. Plan your PPC ad campaigns ahead of time to stay busy. 

• Create a promotional calendar and plan according to the products and services in demand over a specific period 
• Incorporate your ads with phrases and ideas that are holiday or season specific 
• Tailor your ads with holiday or seasonal keywords  

Home Improvement PPC Ad Campaigns with Mid-West Family  

Mid-West Family will help you get the best from your PPC ads. Our team of experts can help you utilize PPC ads to maximize your sales and attract more customers. Our services include content marketing, digital marketing, broadcast radio, and more. When you have a multi-channel approach, your pay per click ads will go even further.