Is your business struggling to find and retain talent? It can be challenging to navigate the job market today, especially in the wake of the "Great Resignation" of 2021 and 2022. Sourcing and retaining top talent have become a number #1 priority for brands in the United States and worldwide. As a result, many companies have focused on bolstering and actively expanding their recruitment marketing strategy.
Should you invest in a recruitment marketing plan for your business? Let's discuss several key recruitment marketing benefits to consider when making this decision.
1. Recruitment Marketing ...Attracts Top Talent
A comprehensive recruitment marketing strategy can help your company attract the best candidates. For instance, your strategy may include messaging highlighting your organization's unique value proposition (UVP). This UVP could be promotion opportunities within your company, the ability to learn new skills, wages above the going market rate, or the chance for candidates to engage in meaningful work.
Whatever your UVP is, spotlighting it will help you promote your brand — and will likely convince many job seekers to apply for open positions at your company.
2. ...Increases Efficiency
Recruitment marketing can streamline the overall recruitment process and attract a higher volume of qualified candidates. This approach can save time and resources compared to traditional recruitment methods. An example of this would be postings on online job boards vs. within newspaper classified sections: the digital postings will likely reach more candidates and are especially useful when advertising for remote positions.
In addition, a continued emphasis on recruitment marketing will help you to stay top of mind for "passive candidates" — i.e., those who are not "actively" looking for a new job but are still browsing for available employment opportunities. Interestingly, one study found that 73% of candidates who apply to open positions are passive job seekers.
3. ...Improves Candidate Experience
A large percentage of recruitment marketing focuses on delivering a positive experience for candidates, even after applying to your company. A framework should allow your recruiters/hiring managers to promptly respond to candidate questions and set clear expectations about the hiring process (e.g., when candidates should hear back about their application status, the following steps, etc.). Delivering an exceptional candidate experience will make it easier for your brand to attract top talent in the future.
4. ...Supports Diversity and Inclusion
Recruitment marketing can help companies to reach a broader and more diverse pool of candidates and make hiring decisions based on consistent standards. For instance, grading candidates according to a predefined scoring system can eliminate much bias (conscious or unconscious) within the hiring process. In the final analysis, an effective recruitment marketing plan will contribute to the creation of a more diverse and inclusiveamy
5. ...Enhances the Employer Brand
You can leverage your recruitment marketing initiative to communicate your company's core values, culture, and mission. This can improve your overall branding position and make your company more attractive to potential candidates. After all, candidates are more likely to apply to organizations that align with their own sensibilities and cultural preferences.
6. ...Provides Measurable Results
A recruitment marketing strategy, when properly implemented, should yield measurable results. These could be sales, leads generated, click-through rate (CTR) for job ads, etc.
Digital recruitment tactics, in particular, can yield a treasure trove of data-driven insights, allowing your company to continuously improve its strategy and achieve better outcomes.
7. ...Is Cost-Effective
Recruitment marketing is usually more cost effective than traditional recruitment methods, especially when it comes to attracting passive candidates and promoting the company's brand. Just as one example, consider recruitment marketing emails. Email marketing, in general, can yield an ROI of $36+ for every $1 spent, so it comes as no surprise that recruitment emails can lead to exceptional candidate engagement and significant return on ad spend (ROAS).
Partner with Mid-West Family for a Winning Recruitment Marketing Strategy
In summary, many compelling reasons exist to invest in a recruitment marketing strategy. These include:
- The ability to attract top talent
- Increased efficiency
- An enhanced candidate experience
- Increased diversity and inclusion
- A stronger employer brand
- Measurable results
- Cost-effectiveness
A strong recruitment marketing plan can help your business to attract and retain the most important assets any company can have: high-quality employees.
If you need assistance developing and executing a winning recruitment marketing strategy, it may be wise to partner with an experienced team of professionals who can optimize your efforts and get the biggest "bang for your buck." At Mid-West Family Northern Illinois, we have the expertise needed to customize recruitment marketing solutions for each client and attract suitable candidates to fill open roles. Reach out to us today to learn more.
