Recruitment marketing tactics emphasize the best aspects of your company by developing your brand's voice and communicating its mission to potential hires. Well-matched hires are better for company morale, employee retention, and the continuous growth of your brand.
Recruitment marketing takes a little finesse to execute correctly, but there are plenty of digital tools and advertising resources to help you get started. Here are some reasons why recruitment advertising is always worth the effort.
1. Heightened Brand Visibility
If you want your job listings to stand out in a sea of similar posts, you have to outline what makes your brand different. Highlight your company's values and culture, along with any other benefits that appeal to potential candidates. With this strategy, you can weed out candidates who don't meet the position's needs or aren't passionate about your mission.
You can optimize your job listings by integrating a unique brand voice that aligns with your company's overall tone. This strategy increases brand recognition in multiple ways.
First, it makes your company look more personable, further confirming that you offer something special compared to rival organizations. It also encourages candidates to learn more about your company before applying. Increased website traffic from candidates also improves SEO, which will help your company appear in more organic job searches posted on your site.
2. Targeted Approach
Recruitment marketing gives brands the opportunity to reach only the most qualified candidates. Recent studies show that at least 45% of employers struggle to find leads that meet a position's criteria precisely. By focusing on the required skills in your recruitment marketing ads, you can cut down on unnecessary interviews with unsuitable applicants.
Creating candidate profiles helps you attract top talent with less time and resources used. A candidate profile is a general description of your ideal employee. You can even include that description in that job listing itself, allowing it to double as marketing copy.
If that profile resonates with the jobseeker, they will likely feel more confident making that decision to apply.
3. The Most Positive Candidate Experiences
It's important to let candidates know what's expected from them before they even interact with your company. It's frustrating for all parties involved to participate in an interview that doesn't end in employment.
Many employees who have a rocky interview or onboarding process are also more likely to resign after being hired. Similarly, 77% of employees say that they'll leave a job if their responsibilities aren't outlined clearly.
Recruitment marketing allows you to outline those responsibilities from the offset, so there are no surprises for the new hire. Set your audience's expectations by detailing career advancement opportunities, remote flexibility, and any potential pay increases in your recruitment marketing collateral. Personalized, relevant content attracts the right people and portrays your company as a resourceful employer.
4. Cost-Effective Advertising Methods
Having a robust recruitment marketing strategy in place can also benefit your pricey advertising tactics are often required for companies to reach a wider audience of potential hires. Staffing agencies can help you find the right talent faster, but their service fees may be up to 30% of the employee's annual salary, without factoring in the prices of pay-per-click ads on job boards.
Recruitment marketing uses targeted advertising to reach your ideal candidates where they are on social media, job boards, programmatic advertising, and more—making it a more cost-effective marketing strategy than sending out bulk mail or simply putting a “help wanted” sign outside your headquarters.
5. Long-Term Success for Your Brand
Recruitment marketing builds a solid brand image and encourages one-on-one engagement with potential hires. It establishes that top talent should seek your company out before applying for any others. Consistent recruitment marketing ensures that you'll always have a targeted pool of talent, ready to reach out whenever there are new job openings. Additionally, if your employees are satisfied with your advertising and onboarding practices, it encourages them to advocate for your brand.
Mid-West Family Northern IL Enhances Your Recruitment Advertising
Recruitment marketing is effective for attracting the best candidates, keeping them engaged, and increasing employee retention. It also improves the candidate's experience and increases brand recognition, all while costing far compared to less efficient recruitment methods.
Mid-West Family Northern IL specializes in helping companies create the perfect recruitment marketing plan that will appeal to top talent. Our customized strategies are based on your brand's unique goals and strengths, so they always yield the best results. Contact us online and one of our team members will reply as soon as possible.
