The internet is a convenient source of information, and a simple search presents endless choices. The internet is an excellent avenue for home improvement businesses to reach out to potential customers. However, you must employ the proper measures to improve your online visibility, get more leads, and ultimately make more sales. If prospects can’t find you online, they’ll choose a competitor instead.
One of the ways to boost your online presence and get more leads is by using pay per click ads for home improvement, getting your business on the first pages of search engines.
What are Pay Per Click Ads?
PPC is a digital advertising model where advertisers pay a fee for every ad a user clicks. PPC ads can be images, text, videos, or a combination and appear on search engines or other websites.
The process of setting up PPC ads generally follows this process:
The most popular PPC ad type is known as search engine marketing (SEM), the ads that appear first on Google after an inquiry. Businesses bid for ads using keywords or phrases based on what users are likely to search. For instance, when a potential customer searches for "home improvement companies near me," a business that has invested in PPC ads will appear on top of the customer's search engine result page. This increases the chances of getting more leads and converting them into potential clients.
Benefits of Pay Per Click Ads
There are several advantages of running pay per click advertising, including:
Why You Need a Solid Online Presence for Your Home Improvement Business
It's a no-brainer that you need to establish a solid online presence for your home improvement business. Here is a detailed breakdown of why you should invest in pay per click ads.
You will Create a Relationship with Your Customers
Maintaining online visibility for home improvement helps build customer relationships. When a customer takes the initiative to search the internet, they intend to:
Increases Your Company's Credibility
When a customer clicks on a pay per click ad and is directed to your website, social media page, or landing page, they can learn more about it and trust working with you. Several factors can help boost your home improvement company's credibility, including the information about your services and reviews from your former clients.
It Helps Create a Story About Your Brand
One of the ways to successfully establish your home improvement business online is by tapping into your customer's emotions. You can achieve this by creating stories about your company through video ads. This will help you engage new and existing customers as they learn more about your brand.
PPC Ad Tips for Home Improvement
Now that you understand the importance of pay per click ads, here are a few factors you should consider when setting up campaigns:
Schedule Your PPC Ads Around Seasons and Weather
Tailor your PPC ads according to seasons and weather because your customers' needs will vary throughout the year. For instance, building a deck could be advertised before summer, and creating a cozy family space would be helpful before the holidays.
Appeal to Consumers’ Emotions
Most people are very sentimental about their homes and families, so appeal to their emotions. Holiday seasons bring many families together; people can be reminded to renovate or repair beforehand with your ads. Keep an annual calendar of peak times, and run campaigns early.
Have a Strategy for Holidays and Peak Times
Advertising comes early and gets everyone ready for seasonal events and holidays. Plan your PPC ad campaigns ahead of time to stay busy.
Home Improvement PPC Ad Campaigns with Mid-West Family
Mid-West Family will help you get the best from your PPC ads. Our team of experts can help you utilize PPC ads to maximize your sales and attract more customers. Our services include content marketing, digital marketing, broadcast radio, and more. When you have a multi-channel approach, your pay per click ads will go even further.