Our 5 Best Marketing Strategies for Landscape Businesses

Using year-round landscape business marketing strategies is important to help you ensure ongoing sales and keep bringing in new business. Landscaping businesses can face plenty of ups and downs. From seasonality to stiff competition, and other obstacles, it’s essential to stay top of mind all year with the customers you need.  

Here are our best marketing strategies for landscapers to increase and keep leads and sales steady.  

Identify Your Target Audience  

As you prepare to start your lawn care business marketing, you must know who you're marketing to. As a landscaper, you have a particular target market. For example, some will focus on marketing to affluent customers, who may need extensive landscaping to create the yards of their dreams. On the other hand, others may concentrate on customers who must focus more on overall upkeep from season to season.  

Clearly define: 

• Your target market's basic demographics. Think about specific neighborhoods, income levels, or types of homes.  
• Where your target audience is located. You likely have a specific target geographic area you want to reach, and you need to ensure you target your marketing materials accordingly.  
• The services your target market needs. Do they need basic services or extras? Do they want a total lawn care package or just one particular service? Also, think about peak times when customers require the most assistance. 

Marketing efforts are most effective when you have a great overall understanding of your audience.  

Define Your Goals  

Before creating and executing a marketing strategy, you must know what you're trying to accomplish.  

Goals may include: 

• Increased traffic to your website 
• Increased social media engagement 
• X number of leads 
• $X in sales 

A marketing partner can help accomplish your goals by aligning solutions based on your needs.  

Ensure Marketing is Year-Round  

Landscaping is often seasonal. Marketing, however, shouldn't be. To avoid feast or famine cycles, marketing should be consistent all year. Look for ways that you can reach out to customers during the winter months, whether that means considering the services you might be able to offer during the winter months or how you can get customers excited for the coming season. 

5 Marketing Strategies for Landscapers  

Several important marketing strategies can help you reach your landscape business marketing goals. These are some of our top recommended tactics for landscapers. 

Building an online presence doesn't happen overnight. PPC advertising, however, can help get immediate results. Get on the first page of search engines, in the top results. If someone types "landscaping company," you want your business to pop up at the top of that list. 

As a landscaper, you need a consistent social media presence and ongoing social media strategy. You need to post regular content and frequently engage with your followers.  

Try: 

• Facebook, where you can easily connect and engage with followers 
• Instagram, with its highly visual strategy 
• TikTok, where you can share short videos and other snippets that help give your brand personality 

Social ads can also help find people in your local geographic area. 

Radio is the perfect way to target faithful audiences within a specific area. It has a broad reach, with the potential for thousands of people to connect with your ads as they listen at work, on their phones, and more.    

Live events are perfect for getting the word out about your landscaping business. At live events, you can showcase your skills and connect with people who may need them. Sponsor events, get live mentions, or mingle and share information with people at the event. 

Email marketing is a great way to stay top of mind. Through email, you can share your services, offer reviews, or create valuable content to help your readers, including past and future customers, make the most of their outdoor spaces. Keep customers engaged until they need you while building trust in a highly effective way. 

Build Your Multi-Channel Marketing Strategy with Mid-West Family 

An effective marketing strategy for landscapers involves utilizing multiple channels to create a more profound connection with your customers as they learn more about everything you offer. Contact Mid-West Family Northern IL today to learn how we can shape a marketing strategy for your landscaping brand.